Content strategy

Developing an effective content strategy takes more than just creating content. It requires honest assessment of your current state of business and consideration of where you want to be in the future.

What you need to know is that:

  • Content marketing isn’t one – time campaign;
  • No two content marketing strategies are alike.

Our approach in developing a content marketing strategy includes:

  • Exploring business key insights;
  • Perform competitor analysis.
  • Defining a starting point for your Content Marketing strategy

Here are a few of our content strategy services we provide to make sure you are successful:

  • Define your business' mission, vision, core values
  • Define your business' unique value proposition
  • Website content audit
  • Competitor analysis
  • Gap analysis
  • Define content marketing objectives
  • Define right targets to market to

Content creation

Content is the heart of the digital experience. It's how your brand talks to your customers. Your content showcases your ability to do what you do better than the rest. By mapping different content types into different stages of the buyer's journey, you can take your customers through a process from being unaware of a problem to becoming a customer of a company that solves that problem.

Our approach in developing a content marketing strategy includes:

  • Developing a content suggestion report;
  • Defining a channel plan;
  • Creating an editorial calendar;
  • Copyrighting and content writing.

Our suite of copywriting and content services include:

  • Home page content
  • Category page content ( About, Services, Product page, Subscribe )
  • New page content ( professional and compelling copy for new products or services )
  • Articles ( 1000/1500 words )
  • Editorial piece for newsletter ( 300/400 words )
  • "How to" guides for products or services
  • Blog post ( SEO included )
  • Blog editorial calendar
  • Content for video ( video sale or video script )
  • FAQ's (Frequently Asked Questions)
  • E-book ( electronic guide )
  • Content for social media networks

Content distribution

We love content, but the content we create is only good as the distribution plan behind it. Because social media connects consumers with brands on multiple platforms, there are endless ways to leverage it for your business. Whether you’re trying to increase your brand's awareness or attempting to increase your overall sales, you can use social media advertising to jumpstart the process.

Our approach in content distribution strategy includes:

  • Creating a content distribution plan;
  • Creating a social media strategy.

See below for some of our content distribution services:

  • Set publishing guidelines
  • Set a channel plan
  • Create a social media calendar
  • Social media profile setup

There is a world of content opportunities out there just waiting to be discovered.

Are you ready to explore that world?